What Are Cookies?

Also known as browser cookies or tracking cookies, cookies are small, usually encrypted text files, located in your browser’s directory.

They are used by publishers on the Internet to help users navigate websites and perform certain functions. Thanks to their core role of enhancing usability or site functions, completely disabling cookies may prevent users from using certain websites.

This is how some sites know when you return and keep you logged in, or will display a particular page that you like. Often a cookie may be used to show some content only once – say a popup or pop-under or some other advertisement that shows only the first time you visit a site and not every single time you change pages or revisit.

Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the web server.

Cookies are created not only by the website that the user is browsing at any particular moment, but also by other websites that run ads, widgets, or other page elements. These cookies govern how the ads appear or how the widgets and other elements function on the page.

Standard uses for browser cookies

Websites set cookies to help authenticate a user if the user logs into a secure area of a website. Login information or credentials are stored in a cookie so that the user may enter and exit the website without having to re-type the same login information over and over again.

Session Cookies

Session Cookies are used by the web server to store information about user page activities so users can easily pick up where they left off on the server’s pages. Without using such cookies, a webpage can not ‘remember’ where you were on your last visit – this can only be done with the use of session cookies. Session Cookies tell the server what pages to show the user so the user doesn’t have to remember where he/she left off or start navigating the site all over again. Session Cookies function almost like a “bookmark” when used on such a site. Similarly, cookies can store ordering information needed to make shopping carts work instead of forcing the user to remember all the items the user put in the shopping cart. This is very useful if your system experiences a disruption in connectivity or your computer ‘crashes’ while you are in thr process of filling a shopping cart.

Persistent Cookies

Persistent Cookies store user preferences. Many websites allow users to customize exactly how information is presented through site layouts or themes. These customizations make the site easier to navigate and/or lets user leave a part of the user’s “personality” at the site.

Cookie security and privacy issues

Cookies are NOT viruses. Cookies use a plain text format. They are not compiled pieces of code so they cannot be executed nor are they self-executing. Accordingly, they cannot make copies of themselves and spread to other networks to execute and replicate again. Since they cannot perform these functions, they fall outside the standard virus definition.

Cookies CAN be used for malicious purposes though. Since they store information about a user’s browsing preferences and history, both on a specific site and browsing among several sites, cookies can be used to act as a form of spyware.

The way responsible and ethical web developers deal with privacy issues caused by cookie tracking is by including clear descriptions of how cookies are deployed on their site. Privacy Policy Online strives to help web developers generate clear and easy-to-understand information for web publishers to include on their web pages.

Performance cookies

These help us understand how people are using the website. And they let us try out different ideas.

Third-party cookies

These cookies are set by someone other than the owner of the website you’re visiting; like YouTube or Flickr, which may set their own cookies.

Advertising cookies

Some websites use advertising networks to show you specially targeted adverts when you visit. These networks may also be able to track your browsing across different sites.

» Third-party cookies and Advertising cookies are stored by our social media and google service providers.

Google Analytics

Google provides us with analytical information about the our users. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us. Opt-out of Google Analytics cookies